Research 3 on Nintendo’s Social Media Strategy

Metacritic is a website that collecting reviews of movies, video games and so on. Similar to Rotten Tomatoes, Metacritic also gives scores on video games. On Jan 27, 2015, Dietz officially published an article named “Metacritic’s 5^th Annual Game Publisher Rankings.” On this ranking list, Nintendo was honored No.1. The audience can also found the past years’ champions on this web.

On Nintendo’s Facebook page, it also posted this news as an advertisement of its high-quality games. The comments showed that either the audience who already owned a Nintendo console or those who were willing to buy one was excited about this news.

This secondary resource showed that Nintendo was willing to include the third-party websites as an important part of its social media strategy. Comparing with Nintendo advertising itself, the evaluation from the third-party is more trustful. Similarly, Nintendo used this kind of strategy to build its credibility on Pinerest, where the audience posted many interesting things related to Nintendo. This article helped the audience understand how Nintendo established its “fan art.”

Words Cited

Dietz, Jason. “Metacritic’s 5^th Annual Game Publisher Rankings.” Metacritic 27 Jan 2015. Web. 24 Jan 2015.